An example

 

‹‹ The expression “the purchasing power of money” is frequently used in economics, for example in contexts like “the purchasing power of money is greater today than it was 5 years ago.” Now , someone might think that purchasing power is a kind of power, a special independent essence of money, whose increase and decrease can be followed. It is true the word is not generally used in this way. The proposition “The purchasing power of money is greater today than it was 5 years ago” is, of course, intendende to say nothing more than: “One can buy more today with a given sum of money than one could 5 years ago”. Assertion about the purchasing power of money do not, therefore, refer to some independent essence of money; they are only ways of speaking, to express the fact that the quantity of goods that can be purchased with a definite sum of money varies from time to time. With some caution one could thus say that the expression “purchasing power” is merely a façon de parler for expressing certain relationships in our economic life; to that extent it does not signify any independent object additional to money qua physical thing, but only a property of money qua means of payment. [ … ] Just as the expression “purchasing power” does not signify an independent entity, but is only a façon de parler for expressing certain relations of economic life, so can also the word “meaning” be construed as a substantive that does not signify an independent entity, additional to language or the word, but is only a façon de parler for expressing a word’s rules of usage ››

 

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About the expression façon de parler

‹‹ The expression is not intended  to say that the word « meaning » signifies nothing at all, that all assertions about the meaning of a word are, in other words, reducible to synonymous assertions about the use of the word concerned. The word “meaning” is however a façon de parler to the extent that all propositions in which the word occurs are, in their truth value, dependent on propositions about word usage. Accordingly, meaning is not an independent object additional to the word and independent of it, but a quality of the word which belongs to it qua linguistic sign, used in accordance with rule ››